Wind Power Ooh, Ahh, Wow!

The British Wind Energy Association (BWEA) is launching a £100,000 (US$185,000) billboard campaign to promote wind power this autumn. From 1 November, over 350 posters will go on display at 120 locations throughout the UK as part of Embrace the Revolution, a national campaign to give a voice to the silent majority of people – 74% – who support wind energy, according to a BWEA poll. This is the first time a billboard campaign has focused on the issue of wind energy. The campaign concentrates on locations where there is either an existing wind farm or an application to build one. The 48-sheet posters play on the visual and environmental power of wind turbines, with the message “Also generating oohs, ahhs and wows”. The ads, which run until mid-November, feature members of the public who love their local wind farms and encourage people to show their support for wind by signing an online petition (at the Web site below). The name of every supporter will go on four new wind turbines to be erected across the UK in 2005. Other elements of the campaign include a media relations campaign, a website and online petition, and a photo exhibition featuring the work of four Magnum photographers, currently showing at the British Airways London Eye.

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