Survey Assesses Rapid Green Power Growth

An annual products and services survey, Utility Green Power Programs, reported green power or renewable energy stands as the residential product that has seen the most growth and interest over the past several years.

Atlanta, Georgia – December 17, 2003 [] According to the 50-page report that is part of The Chartwell New Products and Services Research Series, green power is now the second most-commonly offered product among the list of 19 products/services Chartwell asked utilities about on its 2003 survey. The Chartwell report is an ongoing information service that provides utility case studies, topical analysis and research centered around specific products or services in the utility and energy services marketplace, and a database of 86 utilities and the products and services they offer or are planning to offer. According to the report, in 2001, only 22 percent of utilities offered green pricing. Another 24 percent were planning or considering it. By 2002, 30 percent of utilities Chartwell surveyed were offering green or renewable energy; and 32 percent were planning or considering it. In the 2003 survey, 43 percent of utilities are offering green power; and 32 percent are planning or considering it. Utility Green Power Programs not only reveals and analyzes Chartwell’s survey data about the utilities offering this product, but also analyzes their participation rates and determines that the mean participation rate is only about 0.5 percent of customers. However, Chartwell attributes this low figure to the fact that in this early stage of the game, many utilities offer only a limited supply of green power or can accept only so many participants into the program. Also included in Utility Green Power Programs is information on launching and marketing a green pricing program, targeting green power buyers, and state government requirements, as well as a listing of utilities’ and other organizations’ activities surrounding green power. Chartwell’s best practices research features case studies and spotlights important initiatives within the industry. This report includes in-depth case studies on the successful green pricing programs at Austin Energy, of Austin Texas, and Niagara Mohawk, of Syracuse, New York, as well as an examination of an Iowa wind farm project involving seven cooperative utilities.
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