[Forbes] For advocates of environmentally friendly energy, it seems like it has taken forever for ordinary consumers to buy into the idea of renewable power sources. As a society, many people believe we’re basically giving the planet a black lung. But it seems that while we know what to do to fix it, we don’t. Why? Environmental activists have brought the issue to Capitol Hill. Politicians have brought it to Hollywood. Hollywood has helped bring it into our homes. We’re constantly reminded of the urgency to exercise clean and green alternatives.