Green Cosmetics Benefit the Earth

Cosmetic company Aveda and Green Mountain Energy Company have announced that they will partner this month to promote pollution-free electricity.

DALLAS, Texas 2002-04-04 [] Throughout April, Green Mountain Energy Company will set up informational kiosks at 10 Aveda stores in Dallas, Fort Worth and Houston. The goal is to educate people – beginning with Aveda customers – about the opportunity to help clean the air we breathe simply by enrolling for the Company’s 100 percent wind power electricity. For every person who signs up at a participating store, Green Mountain Energy Company will donate US$25 to the Aveda Earth Fund. The Aveda Earth Fund is designed to raise money and awareness for Aveda’s Earth Month partners including The Southern Alliance for Clean Energy, Clean Air – Cool Planet and The GreenHouse Network, that are working to protect biodiversity, combat global warming, and preserve indigenous values and culture. “Aveda is committed to preserving and protecting biodiversity,” says Dominique Conseil, President of Aveda. “Although we work toward this goal throughout the year, Earth Month is a time for us to take a more active role in educating the public about the consequences of our actions on the health of the planet and future generations. Our association with Green Mountain Energy Company is one way for us to accomplish this goal.” Both Aveda Corporation and Green Mountain Energy Company have adopted the CERES principles for responsible business practices and incorporate environmental practices into the daily business operations. “We are proud to work with Aveda to promote the environment and clean electricity alternatives. Aveda is a visionary corporation when it comes to protecting our earth’s resources, and this relationship is a natural tie-in for our company and customers,” said Gillan Taddune, president of the Texas region for Green Mountain Energy Company. “Most people don’t realize that electricity is the dirtiest industry in America in terms of air pollution. We are proud to offer Texans an alternative that is 100 percent pollution-free.” This initiative brings Aveda closer to its Earth Month goal to reduce CO2 emissions by 100,000 pounds. In addition, Aveda will invite its customers to take a Global Action Pledge – to reduce their individual contribution to global warming by doing simple everyday things like replacing one light bulb with an energy efficient compact fluorescent bulb or using one less gallon of gasoline per week. Aveda aims to collect 100,000 pledges. Aveda also plans to raise US$450,000 for its Earth Month Partners around the world through the sale of products from its new Indigenous Purifying Collection and Appointments for the Earth – in which customers can experience salon and spa services at Aveda Concept Salons with a portion of monies being directed to partnering organizations.
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