California Consumers Educated About Small Wind Turbines

The American Wind Energy Association (AWEA) launched the second phase of a campaign this week to educate consumers about the economic and environmental benefits of owning a small wind turbine.

Washington, D.C. – September 17, 2002 [] A mailing to 35,000 California households is a follow-up to a 65,000-piece mailing sent out this past spring to residents of Alameda, Kern, Los Angeles, San Bernardino, San Luis Obispo, Santa Cruz, Solano and Sonoma counties. The new mailing is being sent to roughly 25,000 people located in San Bernardino, Los Angeles, Kern, Solano and Alameda counties who received the initial mailing. Approximately 8,800 new potential small wind turbine owners are being contacted in Riverside, Napa, Mendocino, El Dorado and San Diego counties, and the remaining flyers are being distributed across 18 additional counties. “Small wind turbines are the most affordable Renewable Energy systems on the market today,” commented Heather Rhoads-Weaver, the Small Wind Advocate for the American Wind Energy Association. “Despite this fact, this technology is highly underutilized in California – as well as the rest of the nation. We hope this mailing will provide the information Californians need to decide whether they want to generate their own clean and reliable electricity.” Funded by the California Energy Commission (CEC), which offers buy-down rebates that can cover up to 50 percent of the cost of a small wind turbine, the latest mailing employed a geographic information system (GIS) analysis to identify zip codes that contained the highest concentrations of potential small wind turbine customers. The initial 65,000 piece mailing was sent to selected county residents based on market activity, rebate eligibility, and owning lots at least one acre in size.
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