Ben & Jerry’s to Support Wind Project

Ben & Jerry’s, the Vermont based ice cream company known for its social activism and quirky founders, will support the construction of a new wind turbine in South Dakota through it’s participation in a green energy credit program.

South Burlington, Vermont – August 5, 2002 [] The company has secured CO2 offsets through NativeEnergy’s WindBuilders(sm) Business Partner program – an initiative that enables individuals and businesses to support new wind farm construction through the advance purchase of long-term streams of Renewable Energy credits, including the associated CO2 offsets. Revenue from Ben & Jerry’s purchase will support construction of the Rosebud Sioux Tribe Wind Turbine Project – the first Native American owned and operated large-scale wind turbine in the country – which is expected to be operational by November 2002. Through its purchase, Ben & Jerry’s will secure 5,000 tons of CO2 – enough to offset the 2002 estimated CO2 emissions produced by its manufacturing and office facilities in Vermont. Ben & Jerry’s will then donate the CO2 offsets to Clean Air – Cool Planet, a New Hampshire-based environmental organization working to promote practical solutions to global warming. Clean Air-Cool Planet will “retire” the CO2 offsets to ensure that Ben & Jerry’s CO2 emissions are neutralized. “Ben & Jerry’s energy goals include efficiencies and technology opportunities, along with valuable offsets,” said Andrea Asch, Ben & Jerry’s Manager of Natural Resources. “NativeEnergy’s WindBuilders(sm) Business Partner program is a unique opportunity for Ben & Jerry’s to offset its CO2 footprint in a way that helps build a new wind turbine and create important social and economic benefits for the Rosebud Sioux Tribe.” According to Pat Spears, President of the Intertribal Council on Utility Policy, the Tribe sees “utility scale Renewable Energy generation as a `no-regrets’ sustainable homeland economic development strategy, with a positive impact on CO2 emission reduction. And the Rosebud Wind Project is leading the way in bringing tribal utility scale wind power on line.” “Ben & Jerry’s has never been short on creativity,” said Adam Markham, Clean Air-Cool Planet’s executive director. “By drawing attention to the cool benefits of wind power, they’re giving folks their favorite flavors and finding innovative business strategies that battle global warming.”


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