To Accelerate Solar Adoption, Give it to Flamingos

Spotlight Solar makes solar technology visible and engaging so more people will think about it and choose it. Our solar trees, as people tend to call them, occupy many high impact spots including the St. Louis Rams’ HQ. But our latest installation sets a new bar.

Salt Lake City’s Tracy Aviary has long been a leader in education about the natural world, and a proponent of clean energy as part of conservation. They decided that this, their third solar installation, should be uniquely engaging and compelling. So…they put it right amongst visitors and birds at the most popular exhibit – the flamingo habitat. They made it big and bright and fun – Spotlight Solar “Lift” structures in PINK.

I have a confession: I laughed when I heard this idea, thinking it would be over-the-top and maybe even come off as frivolous. I was wrong.

Spotlight Solar is about helping more people learn about solar and appreciate the property owners who are using it. This installation will be seen by 130,000 visitors per year, up close and highly memorable. The ribbon cutting event brought two mayors and the press into the shade of clean energy technology, and landed it on the front page of both local city papers. This type of visibility is critical to increasing the adoption of solar beyond the current 1% it makes up of our nation’s energy generation.

 

We’d like to give credit where it’s due. Creative Energies is the well-named solar integrator who conceived of and championed this idea, and got it done with excellence. They are a pleasure to work with. Rocky Mountain Power co-sponsored this project with a grant from their Blue Sky Fund.

And we especially appreciate Tracy Aviary’s leaders, who had the vision to bring their flamingos a novel solar system. As a marketer, I also love the theme they used: Pink is the New Green. The Aviary is serious about conservation and solar, but knows that making it fun is a great way to attract attention. We’re sure this project will entice people to flock to solar. 😉

Craig Merrigan is Co-founder and CEO of Spotlight Solar. His contributions to the team are marketing, business development, metaphors, and provocation of the product designers.

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Co-founder and CEO of Spotlight Solar -- maker of architectural solar systems, designed to make solar visible and attractive on commercial property. Provides a physical expression of environmental stewardship.Craig's background includes consumer and B2B marketing across consumer products, information technology, and consulting. Specialties include brand building, design, marketing strategy, events, and advertising.

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