Partnership Forms between Green Power and Appliance Firms

Renewable electricity providers and manufacturers of energy efficient home appliances are working in the United States to create a roadmap for a sustainable approach to energy production and use.

HARTFORD, Connecticut, US, 2001-06-19 [SolarAccess.com] Renewable electricity providers and manufacturers of energy efficient home appliances are working in the United States to create a roadmap for a sustainable approach to energy production and use. A group of companies gathered Tuesday in Connecticut to discuss a new approach to solving energy problems in the country, reports the host organization, the Center for Resource Solutions. The venture will use two well-known certification brands: the Energy Star logo that designates energy efficiency and the Green-e logo that denotes electricity from renewable energy sources. A pilot project, called the ‘Green-e Plus’ program, willl create linkages between manufacturers of energy-efficient products and green power providers, and facilitate co-marketing arrangements between the parties. Offerings will include financial incentives for customers to purchase energy efficient appliances, along with similar motivations to subscribe to a renewable electricity provider. Manufacturers and retailers of Energy Star labeled home appliances are eligible to participate in the pilot. Energy Star is a government/industry partnership run by U.S. Department of Energy and the Environmental Protection Agency. The ‘Green-e’ Program administered by CRS sets environmental standards to provide consumer protection on electricity products, and verifies that certified products meet these standards. The concept was inspired by the recycling logo, and the logo helps customers to identify renewable-based electricity products. By setting environmental product standards and requiring companies to disclose information about their products, Green-e helps consumers make responsible choices about the power they purchase. In Connecticut, electricity products that meet the Green-e standard are available to consumers from Green Mountain Energy and Connecticut Energy Co-op. Customers in the state can choose environmentally friendly options for residential or business service. “This marriage of interests will encourage consumers to reduce their energy demand while they green their energy supply and help consumers take a more holistic approach toward new green power markets,” say CRS officials. Green-e Plus uses market approaches to promote sustainable energy development, which can be a critical component in efforts aimed at cleaning up the electric utility industry. Utilities in the U.S. emit 70 percent of the country’s greenhouse gas emissions.
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