New Approaches to Investing in Renewable Energy Assets

In our business, our goal is to help people improve their quality of life by providing renewable energy systems that enhance personal comfort, cost dramatically less to operate, and reduce dependence on finite supplies of fossil fuels. We have had a lot of success in connecting with forward thinking customers for our geothermal design, construction and installation work, and business has been good.  But for renewable energy systems like geothermal and solar to reach their true market potential, recent technical innovations must be equally matched by financial innovations.

Recently, new financial products such as leasing, PPAs, and loans allow many more homes, businesses, schools, churches, senior homes and other facilities overcome the upfront cost hurdle, and often eliminate owner concerns over actual system performance and upkeep. In fact, the solar PV market has already embraced these concepts, supercharging solar market penetration across the U.S. Now, geothermal heat pump technology is lining up to catch the next wave.

Geothermal and solar systems are, by their nature, real, productive assets with immediate financial benefits that tend to grow in value as the years go by. Renewable energy equipment leasing is often a smart way for property owners to install on-site clean energy right away, without a large cash outlay, and without carrying large liabilities on the balance sheet. Leasing also allows energy cost savings to begin accruing to the property owner immediately, instead of have to potentially wait through a 3 – 7 year payback period.

Electric utilities, government and consumer interests are aligning to create a strong market for renewable energy and efficiency solutions at every scale, and we are excited to roll out new ways to make the ultimate in indoor comfort and low utility bills affordable for everyone. As interest in renewable energy and impact investments grows, Steady State continues to develop new opportunities for investors to earn steady, long-term cash flows, valuable Federal tax credits and experience positive impact.

The business of sourcing, generating, transporting, consuming, storing and conserving electricity and thermal energy is experiencing unprecedented change. Who knows what changes lie ahead, when they will happen, and who will be in the middle of it? It may be anyone’s guess at this point, but there most certainly is opportunity out there.

What are your thoughts on the future of distributed renewables, conventional fuels, storage and the grid?

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As a Founder of STEADY STATE Renewable Energy Co., Craig enjoys operating a business that combines his interests in energy, natural resources, real estate, construction and the environment.Craig earned a Master of Science degree in Real Estate and Construction Management from the University of Denver Daniels College of Business, and a Bachelor of Science in Geography from Oklahoma State University. Craig is a LEED Accredited Professional, with over a decade of hands-on experience with green building and energy efficiency projects. Craig also holds IGSHPA and NATE geothermal installer accreditations, as well as heat fusion certification. Craig is also licensed by the Oklahoma Water Resources Board to drill and complete geothermal heat exchange borefields.Craig has been recognized as an outstanding young business leader by Oklahoma Magazine and The Journal Record, and received the OSU Environmental Science 2011 Award for Sustainability. Craig also volunteers in the community, currently serving as Chair of the U.S. Green Building Council (USGBC) Oklahoma Chapter Board of Directors, and as Past Chair of the USGBC South Central Regional Committee, representing 6 USGBC Chapters across Oklahoma, Texas and Louisiana.At STEADY STATE, our professionals have the knowledge and hands-on experience to provide cost effective, common sense sustainability solutions for any size home, business or investment property. We are proud to offer Steady State brand geothermal design, installation, leasing and related renewable energy and green building services in the Tulsa, Oklahoma City, Dallas/Fort Worth and Denver areas. Learn more at

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