Green Power Suppliers: Marketing Renewable Energy to the Masses

While Congress may be slow to compromise on renewable energy legislation that benefits the American public, six companies were recognized by the U.S. Department of Energy (DOE) in Philadelphia, Pennsylvania, earlier this week for their role in advancing the development of the nation’s “green power markets.”

Today, more than half of all U.S. customers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 750 utilities—or about 25% of utilities nationally—offer green power programs to customers.

Overall, retail sales of renewable energy to consumers making voluntary purchases totaled about 12 billion kilowatt-hours in 2006, representing a 40% increase over last year’s sales data.

“Green power marketing has enormous potential to expand domestic markets for clean, abundant and affordable renewable energy technologies by fostering greater availability throughout the country,” said DOE Assistant Secretary for Energy Efficiency and Renewable Energy Alexander Karsner.

The DOE Green Power Supplier Awards recognized companies for exceptional achievements in supporting increased market deployment of renewable energy technologies through green power programs—and providing market-based choices for electricity consumers to purchase power from environmentally preferred sources.

The 2007 Award winners include Constellation NewEnergy (Baltimore, MD); 3Degrees (San Francisco, CA); Sterling Planet (Norcross, GA); SunEdison (Beltsville, MD); Pacific Power and Rocky Mountain Power (Portland, OR) and; Silicon Valley Power (Santa Clara, CA). According to the DOE, the combined green power supplied by these organizations amounts to over five billion kilowatt-hours of green power annually.

“The Department of Energy applauds these organizations for taking a leading role in providing consumers with cost-effective options for ‘going green,'” said Karsner.

The organizations selected for the 2007 Green Power Supplier Awards were recognized for their work in three sub-categories:

New Green Power Program or Product: Constellation NewEnergy. This award recognizes green power programs or products judged as “most successful” in the marketplace based on both quantitative criteria, such as customer participation and green power sales, and qualitative criteria, such as overall value provided to customers. For the purposes of this award, a “new” program or product is defined as being first offered in 2004 or thereafter.

Renewable Energy Marketer: 3Degrees; Sterling Planet; and SunEdison. This award recognizes renewable energy project developers or technology vendors who play a prominent role in supplying renewable energy or a renewable energy technology used in green power markets.

Green Power Program of the Year: Pacific Power and Rocky Mountain Power; and Silicon Valley Power. This award recognizes exemplary green power programs judged on a combination of quantitative and qualitative criteria. Quantitative considerations emphasize program growth through continued effort and persistence. Quantitative criteria include number of customers participating, customer participation rate (where applicable), and green power sales. Qualitative criteria include the type of renewable resources offered and the overall value provided to customers, including but not limited to product pricing and fuel-price stability benefits.

The 2007 Green Power Supplier Awards were presented during the 7th Annual Green Power Leadership Awards, which was held in conjunction with the 12th National Renewable Energy Marketing Conference in Philadelphia. The DOE co-sponsored the Green Power Leadership Awards with the U.S. Environmental Protection Agency (EPA) and the Center for Resource Solutions.

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