Green Power Market Conference Builds Success

Every power source has a market, and this week the Ninth National Green Power Marketing Conference “Building on Success” in New York is bringing together some of the important names in the renewable energy sector.

Scheduled speakers include New York Gov. George E. Pataki; Federal Energy Regulatory Commissioner Suedeen G. Kelly; Chairman of the New York Public Service Commission William M. Flynn; and President of the New York State Energy Research and Development Authority Peter R. Smith. The conference also will feature the presentation of the Fourth Annual Green Power Leadership Awards, honoring leading green power purchasers, marketers and suppliers. “The green power industry is growing as a result of the effective collaborative efforts of green power marketers, utilities, renewable energy advocates and government agencies,” said Jan Hamrin, Executive Director of the Center for Resource Solutions. “The conference provides a great opportunity for networking among industry leaders.” This year’s conference will provide an overview of renewable energy markets, highlight trends and initiatives in renewable energy certificates, and explore innovative approaches to financing renewable energy projects with green power premiums. Expert panels will offer marketing tips and discuss state policy opportunities. And a special Web cast on purchasing green power will be available to colleges and universities nationwide. “In recent years, market demand created by voluntary green power markets has brought on-line nearly 2,000 megawatts of new renewable generating capacity,” said Blair Swezey of the National Renewable Energy Laboratory. “The green power market is playing an important role in spurring new renewables development nationwide.” New York is one of the most recent states to approve a Renewable Portfolio Standard (RPS). In September, the New York State Public Service Commission enacted the RPS requiring power utilities to supply 25 percent of the state’s electricity demands through renewable energy sources by 2013. That could amount to as much as 3,700 MW of new renewable energy capacity, and would mean a big change in how power is produced in the state. Hydroelectric plants currently supply the majority of renewable energy in the state. Under the RPS, utilities must diversify their sources with solar, wind and hydrogen power facilities. The RPS Program will consist of two tiers of eligible resources. The main tier should include medium-to-large-scale electric generation facilities, and a second customer-sited tier should include smaller, on-site technologies. It is expected that New York’s aggressive RPS will spur the growth of the renewable energy market in the North East. The neighboring states of New Jersey and Pennsylvania are working on their own standards, and their efforts could help establish a regional solar market.

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