From Calais to Tilburg: Turning Niche into Mainstream – Day 2


After a year of planning the first ever ESCP Europe Tesla tour it has finally started in London. We are embarking on a great experience in our Tesla model S cars to raise awareness of the ongoing climate change and clean energy initiatives across Europe.

We will be introducing the team throughout this post as we hit the road to our first destination in the Netherlands, in the small city of Tilburg.

Before we began our epic journey, there was a launch event (12th of March) at the ESCP Europe London Campus. In day one of our blog posts we talk about the inspirational speakers that attended in greater detail, but overall the event provided everyone with the fantastic opportunity to look at one of the most interesting car brands out there.

Most people were taken by utter surprise when they first experienced the acceleration of the Tesla car. Similar to me, everyone was taken aback when the driver plunged his foot down to accelerate the car from 0 to 60 miles in 4,2 seconds. It leaves you lightheaded and with a feeling of excitement as you realise that this is a completely different kind of driving experience.

As we set out to Folkestone to catch the train going through the famous Eurotunnel, the benefits of the car quickly became apparent. The huge touchscreen in the centre of the car wedged between the driver and the co-pilot is very convenient to use and controls everything in the car. 3G Internet and free Spotify is included everywhere you go!

Folkestone: Our first Super Charge Station Stop-pit, it only took us 30 minutes to charge the car!

It provides essential data on the driving performance. A whole array of sensors measure the remaining energy versus distance still left to travel, and on another set of graphs illustrating the average and total travel range of the car. This data is combined with the Tesla Google Map which automatically calculates the route via the network of Super Charger stations. This means it is nearly impossible to run out of battery when you follow the route on the map.

NOW, enough about how the Tesla car works! We bought Walkie Talkie’s to communicate while driving on the road. I would like to proudly present our code names for our God like EV cars:

Thor (white Tesla),
Aurora (red Tesla)
Jupiter (black Tesla)

To make sense of these names it is important to introduce the team a little bit more. We are a multinational driving team with members from Germany, France, Greece, United Kingdom, India, Lebanon, Taiwan and Chile, and our diversity inspired the names. Thor is the name of a war god from the German Mythologies, the name Aurora was inspired by the goddess of dawn in Roman mythology and the name JUPITER is based on the planet that represents Zeus in Greek legend.

To avoid traffic in central London we decided to circumvent the city and soon arrived in Folkestone. It was very comfortable to be able to have the cars charged while we quickly nipped into the building to get a snack before leaving England behind and delving into the country that has given us Belgian chocolate, waffles and pommes frites.

Going through the Eurotunnel was a completely new experience, what a great alternative way to travel!

Maher, Matheus and Oscar who were passengers in Aurora decided to make a detour from the planed route between Calais and Tilburg into Brugge. This turned out to be a longer route. However, Aurora and Thor made it into the town centre and into the market square.


He said he wasn’t a poser! …Yeah, sure.

After failing to find the rest of the gang, Tesla Jupiter decided to continue driving on to Tilburg. We were able to reach our destination with no further problems, we got lucky! Soon Aurora and Thor had caught up with us and we scrambled to get all the Pomodore we could eat. They told us that a lot of people approached the cars in Brugge and asked questions about the electric vehicles and the purpose of the trip. After a dinner that left us full to the brim we decided to call it a night.



In the cars are:

Red car (Aurora) sponsored by Regis Holdings Limited

Maher Sarkis – Electrical Engineer, Manufacturing/Innovation Expert, always first to sign up for crazy deals and parties! (Photography)
Mathias Woronoff – Steven Spielberg/Gerhard Richter of the EV Tour
Zahed Mirza – Architect & EV Enthusiastic

White car (Thor) sponsored by Heitkamp & Thumann Group

Afeez Alade- Kolawole – Founder of Try my EV & biggest EV evangelist
Andreas-Alexandros Eleftheriades– Consultancy Service Expert & The daddy of the EV Tour
Viktor Von Selchow – Blogger and self-declared “Professional” Road Trip Music Consultant

Black car (Jupiter) sponsored by The Research Centre for Energy Management (RCEM)

Ben Pullen – Ben brings the best out of people and is a natural streamer of ideas
Oscar González – The energy efficiency Guru
Howard Chia-Hao Hsu – Car whisperer

To watch the first video of this fascinating journey, please click the link below:

Please click here to read day 1 of the ESCP Europe Electric Vehicle Road Trip.

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Established in 1819, ESCP Europe is the oldest business school in the world. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe's true European Identity enables the provision of a unique style of cross-cultural business education and a Global Perspective on international management issues.

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