Dyson To Take on Tesla with its Own Electric Vehicle

On September 26, 2017, in a letter to employees that was released on Twitter, James Dyson, founder of the company that created the famous vacuum and hand-dryers found in many airport bathrooms across the globe, announced that the company has set its sights on the electric vehicle (EV) market and plans to release a new car by 2020.

The letter said Dyson has a 400-person team working on the project and that the company will invest £2B [US $2.67B] on the endeavor.

Commenting on the report, Matthew Trevaskis, Head of Electric Vehicles at the UK Renewable Energy Association pointed out that Dyson’s news could be a “major opportunity for UK firms” including those that haven’t been working in the auto industry. Trevaskis also called for the UK government to incentivize EV manufacturers by developing a comprehensive strategy to build out charging infrastructure.

“Any EV charging strategy should include the introduction of smart tariffs, three-phase power supply into new homes, ubiquitous access to charging where we live, work and play, and the incorporation of renewable power and energy storage systems to reduce grid stress,” he said.

News Ends

Editor’s note: As the owner of a Dyson electric vacuum, I must admit that I’ve been impressed with the power and longevity of the battery for the vacuum. I look forward to reporting about the introduction of this new vehicle to the market. Perhaps a home battery will be next. – JR

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Jennifer Runyon has been studying and reporting about the world's transition to clean energy since 2007. As editor of the world's largest renewable energy publication, Renewable Energy World, she observed, interviewed experts about, and reported on major clean energy milestones including Germany's explosive growth of solar PV, the formation and development of the U.S. onshore wind industry, the U.K. offshore wind boom, China's solar manufacturing dominance, the rise of energy storage, the changing landscape for utilities and grid operators and much, much, more. Today, in addition to managing content on POWERGRID International, she also serves as the conference advisory committee chair for DISTRIBUTECH, a globally recognized conference for the transmission and distribution industry. You can reach her at Jennifer.Runyon@ClarionEvents.com

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