May 25, 2004 [SolarAccess.com] The Alliance to Save Energy (ASE) and the U.S. Department of Energy (DOE) and are set to launch a year-long public education and awareness campaign designed to provide consumers with the information and tools necessary to make smart energy choices a part of their daily lives. The new effort named ‘Powerful $avings’ will expand on the ‘Smart Energy’ campaign launched last summer by DOE. “Energy efficiency is the quickest, cheapest, cleanest way to extend our nation’s tight energy supplies and decrease pollution simultaneously,” said ASE President Kateri Callahan. “The lingering memory of last August’s blackout, rising temperatures that will strain the electricity grid, and the start of the summer driving season with record-high pump prices, make this energy efficiency campaign not only timely but also imperative.” The partnership between DOE and the Alliance will focus on increasing public awareness on the importance of energy efficiency and smart energy practices both at home and on the road through an extensive media outreach campaign. It will include broadly disseminated video, audio and print news releases, op-ed pieces and satellite media tours. Alliance and DOE leaders and spokespersons will reinforce the message in their public appearances around the country.