Campaign Launches To Tell Clean Energy Jobs Story: Site Visits, Turbine Climbs, Videos on Deck

On Wednesday July 12 in San Francisco, U.S. clean energy organizations including American Wind Energy Association (AWEA), Solar Energy Industries Association (SEIA), Wind Energy Foundation (WEF) and NEXTracker gathered to launch the Renewable Energy Jobs Communications Campaign.

This campaign steering committee, working in partnership with The Solar Foundation, Advanced Energy Economy and VoteSolar, will organize a series of approximately two dozen events over 18 months in targeted locations across the country to highlight wind and solar jobs and economic development. Leveraging manufacturing plant tours, solar plant openings, wind turbine climbs, trade shows, and other industry-related events, the group will gather stories and produce videos, photos and infographics and disseminate them widely through earned media and social media.

The campaign will select priority communities based on opportunities to shape the views of key federal, regional and state policy makers. Those policy makers, their influencers, and industry leaders will be invited to participate in campaign events.

“We’re catapulting communications to a completely new level with our solar and wind jobs message,” said NEXTracker CEO Dan Shugar. “Red states, blue states — communities are thriving economically as a result of the renewable energy sector growth and these stories need to be told. With SEIA, AWEA, and WEF as our steering committee, we are approaching this with a metric-driven approach and serious velocity.”

This communications campaign will be nested within the existing A Renewable America (ARA) campaign led by WEF. This larger campaign is currently bringing together voices from wind and solar developers, suppliers, and purchasers to shape state and federal policy using business roundtables, advocacy trainings, social media contests, and more. ARA produced a video about coal miners trading headlamps for sunglasses, which you can view below.

The Renewable Energy Jobs Communications Campaign will greatly enhance this work by intensively focusing on telling the story of how jobs and economic development from the burgeoning wind and solar industries, especially those from wind and solar manufacturing, are truly advancing people’s lives. 

In February, U.S. government statistics were released showing that the clean energy and energy efficiency industries support more than 3 million jobs, equal to the employment of retail stores across the country, and twice as many jobs as involved in construction of buildings.

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Jennifer Runyon has been studying and reporting about the world's transition to clean energy since 2007. As editor of the world's largest renewable energy publication, Renewable Energy World, she observed, interviewed experts about, and reported on major clean energy milestones including Germany's explosive growth of solar PV, the formation and development of the U.S. onshore wind industry, the U.K. offshore wind boom, China's solar manufacturing dominance, the rise of energy storage, the changing landscape for utilities and grid operators and much, much, more. Today, in addition to managing content on POWERGRID International, she also serves as the conference advisory committee chair for DISTRIBUTECH, a globally recognized conference for the transmission and distribution industry. You can reach her at

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