British Consumers Happy With Price Cuts and Renewables

In Britain, a survey of electricity and gas consumers shows growing interest in signing up for green power. One in three respondents say they would be interested in looking at a scheme that allows them to contribute to the development of renewable energy resources, such as windfarms.

LONDON, England, UK, 2001-11-13 [] Decreasing prices have boosted customer satisfaction levels, with average monthly bills dropping from £31.50 in 2000 to £30.40 this year. There is a strong link between satisfaction and price, with customers spending more than £360 annually, being significantly less satisfied with services. Sixteen percent of dissatisfied or critical customers were likely to change suppliers, with only 2 percent of delighted customers indicating that they would change. The number of respondents who purchase electricity from a dual fuel company has increased to 39 percent, with claimed average savings of more than 10 percent per household. The customer satisfaction study was conducted by J.D. Power & Associates of California, and was based on 5,000 interviews with domestic customers throughout Britain between June and August of this year. The interviewees were a representative sample of the 25 million domestic customers who receive electricity supplies from one of nine ranked suppliers. British Gas ranks highest in the UK Electricity Supplier Domestic Customer Satisfaction Study. Overall levels of satisfaction increased, prices have come down and there was an increased use of dual fuel suppliers (electricity and gas from the same supplier).
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