In April, a group of Renewable Energy business people announced plans to form the American Council for Renewable Energy in an attempt to carry the renewables message to its primary audience – the American people. We wrote, “ACRE’s focus is on launching major new communications programs, reaching out to the country, to bring Renewable Energy into the mainstream of America’s economy and lifestyle.” In July, the group brought 250 leaders in Renewable Energy together in Washington, D.C. for its organizing meeting to create the country’s first true umbrella organization to embrace all Renewable Energy technologies and their respective advocates. We think the group has great potential. Time will tell the extent of ACRE’s success.Key related stories from 2002: New RE Group Organizing – 4/23/2002 The phrase “Got Milk?” has become part of the American pop-lexicon thanks to a marketing campaign designed to get out a simple message about the staple beverage. If the American Council for Renewable Energy (ACRE) has its way, a new phrase – Got Solar? perhaps – will soon become part of the cultural landscape. ACRE Conference: Taking RE to the Mainstream – 7/16/2002 It was a who’s who in Renewable Energy at the organizing conference of the American Council for Renewable Energy (ACRE), which took place in Washington D.C. on July 10 and 11. An enthusiastic group of Renewable Energy insiders as well as newcomers interested in the promise of renewable technologies convened at this event to find common ground for the diverse group of technologies represented. ACRE Organizes in D.C. – 7/22/2002 The American Council for Renewable Energy (ACRE) held its Organizing Conference in Washington D.C. on July 10-11, 2002, bringing some 250 of the nation’s leaders in Renewable Energy together for the first time.