A Cleaner, Greener BP

In an unusual move to boost its image, BP is running a non- traditional advertising campaign that includes controversial and candid discussions on energy issues with people on the street across the United States.

NEW YORK, New York, US, 2001-09-25 [SolarAccess.com] BP, the largest oil and gas producer in the country and a major retailer of gasoline, says the interviews were conducted with people on the street who expressed their views on oil companies, energy and other issues. The ads are running on television, in magazines and newspapers around the country. The advertising comments are followed by information about actions that BP is taking to address the issues of concern expressed by the public. BP claims a leadership position on key public issues, saying it has taken precautionary action to address climate change with a commitment to reduce its own emissions of carbon dioxide and to deliver cleaner fuels in 59 cities across the U.S. and 90 cities around the world, by the end of the year. BP is also investing in solar and hydrogen energy. The campaign was developed by Ogilvy & Mather Worldwide and will run through November on national cable television, major market networks, in national business publications and major market dailies.
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