U.S. Solar Market Outlook

Join Larry Sherwood and AltaTerra Research for the no-travel, web conference, “U.S. Solar Market Outlook: Is Your Company Ready for 2010?” Tuesday, October 20th, 9-10 am Pacific Time. Register at www.altaterra.net/event/solaroutlook. Early-bird rates expire Tuesday, October 13th.

For the U.S. solar industry, 2009 has been a year of dramatic change and the outlook for 2010 is unclear to many. Against a background of rising commercial electricity prices, a down economy, and difficult credit markets, the industry has seen the emergence of new incentives, new competition, and government stimulus spending coming online.

How are America’s solar markets responding in 2009 and what can we expect in 2010? ::continue::

In this web conference, you will learn from the person who is arguably the most-cited source of information on U.S. solar markets–Larry Sherwood–about current solar market trends, including preliminary results for 2009 and projections for 2010.

Featuring the latest data on actual installations, this presentation and discussion will address key questions facing solar companies today, including:

  • How are sales and installations growing in 2009 and 2010?
  • How does the total market break down by state and by segment (residential, commercial, utility)?
  • What is the outlook for key issues such as financing, module prices and ARRA stimulus spending?
  • How is project size growing?
  • What are the main trends in the emerging solar thermal markets, and how do they interact with PV markets? Are they a competitor or supporter?
  • What are the implementation and market execution bottlenecks, and how are they being addressed?
  • What are the key factors driving the market for the near future?

 Sales and installations for 2009 and 2010 may surprise you. Although overall growth rates have been slower in 2009 than recent years, growth rates are still over 30% and are expected to accelerate in 2010. The highest-growth segments will not all be in the highest-growth segments of the recent past.

Beyond the numbers, we will take an in-depth look at the rapidly-changing nature of the U.S. market. One key trend is that the dynamics of commercial and utility solar are diverging significantly from the residential segment. Also, with the markets growing and the industry maturing, regulatory issues become potential barriers to accelerating growth in the future. You will learn about high priority issues and what changes you can expect in the next few years, with a focus on the new U.S. Department of Energy’s Solar America Board for Codes and Standards.

With 2010 rapidly approaching, you can’t afford to miss this perspective and the opportunity to ask questions specific to your interests.

Further details and registration are available online at www.altaterra.net/event/solaroutlook. Early-bird pricing ends Tuesday, October 13th.

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AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource-efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007.

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