The Long-Overdue EV Market is Here

For electric-car enthusiast Steve Heckeroth, the latest boom in plug-in hybrids and all-electric vehicles is an affirmation of the gospel he’s been preaching for decades.

If you’ve been to an American Solar Energy Society conference, there’s a good chance you’ve heard of Steve Heckeroth of Homestead Enterprises. For the last 10 years, he’s been giving presentations on the state of the electric car “market.” Unfortunately, there hasn’t been much of a market – just the small bursts of activity common in immature sectors.

Since the 80’s, Heckeroth has been converting buses, cars and tractors to run off electricity. Much of the activity in the EV sector has been from people like him, not the big car companies.

But this year is different. At the recent ASES conference, Heckeroth (who was representing Plug-in America) gave a presentation on all the new EV models that are coming out. After a long period of inaction, he finally had some good news to share. With every major car company now developing an EV, the long-overdue market for electric transportation is finally here.

Check out the video below for an interview with Steve Heckeroth on the frustrating (and now exciting) history of EVs. For lots of other video interviews and roundtables from the ASES conference, see our video section.

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I am a reporter with, a blog published by the Center for American Progress. I am former editor and producer for, where I contributed stories and hosted the Inside Renewable Energy Podcast. Keep in touch through twitter! My profile name is: Stphn_Lacey

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