Subscription Energy Fit for the 21st Century

Today, subscriptions are available to just about anything: TV streaming services, at-home meal kits, clothing and more. Now we’re welcoming energy to the subscription economy.

Not only is an energy subscription convenient for consumers, there is also no sticker shock with monthly bills. Think about Amazon Prime or entertainment subscriptions; you ship, you watch, you record, and your monthly price is already known. Why should energy be any different?

There is an accelerated market transition towards renewables and other distributed technologies already underway. Energy markets create clean power price signals; prices are lowest when renewables are on the grid, highest when you have to fire up backup fossil fuel generation. However, the traditional energy model is not built to deliver consumer choice and incentivize homeowners to use less energy. Using advanced technology, subscriptions are designed to each individual home, based on unique energy usage, historical information, and weather patterns in the area. This design makes it simple for consumers to subscribe to 100 percent clean energy. The monthly service model also accelerates recurring consumer demand for clean options—helping reduce greenhouse gas emissions (of which the energy industry currently accounts for 35 percent).

For many, the environmental news coming out of Washington feels like a slowdown of progress towards clean energy. And while there are actions consumers can take today to support renewable energy, they often require considerable upfront investments. Homeowners can put solar panels on their roofs, or take the initiative to join energy incentive programs through local utilities. A customized subscription to clean energy has the dual benefit of enabling consumers to easily subscribe to clean energy, while eliminating any uncertainty.

We have a massive opportunity in the fight against climate change. By reshaping the entire consumption model for energy, we can incentivize consumers to use less energy—putting the power back in their hands and moving us towards a brighter energy future.

Lead image credit: CC0 Creative Commons | Pixabay

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Liz Ludwig is the Chief Product Officer at Inspire . Under her leadership, Inspire has developed a user-driven approach to product design and development. Her team rapidly creates, tests, and markets products that empower people to live smarter every day. Prior to Inspire, Liz was senior vice president at Sungevity, one of the largest U.S. residential solar installers. 

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