‘Solarnator’ Ad Pushes for Solar Home Promise

In anticipation of the release of Governor Schwarzenegger’s energy plan, the statewide environmental group, Environment California Research & Policy Center, ran a political ad in the Los Angeles Times calling on the governor to keep his promise to build half of all new homes with solar power.

Sacramento, California – August 3, 2004 [SolarAccess.com] In anticipation of the release of Governor Schwarzenegger’s energy plan, the statewide environmental group Environment California Research & Policy Center ran a political ad in the Los Angeles Times calling on the governor to keep his promise to include solar power in half of all new homes built in the state. The ad campaign was financed largely by small contributions from more than four hundred residents throughout the state, and is meant to counter the California building industry’s opposition to solar homes policies. “This political ad is an example of how deeply Californians want the governor to come through on his promise to build solar homes,” said Bernadette Del Chiaro, Clean Energy Advocate for Environment California Research & Policy Center, a non-profit environmental group. “We hope the governor will play the role of the action hero by standing up to powerful special interests in Sacramento and putting his muscle into real policies that will truly bring us more solar homes.” Environment California Research & Policy Center used the internet as the primary means of raising $26,000 over the course of nine days. The ad is an image of a comic strip action hero, the Solarnator, a play off of one of the governor’s most popular film roles, the Terminator. “The ad image is new and bold and that is how we hope Governor Schwarzenegger will be as he battles to bring true energy independence and clean air to California,” said Del Chiaro. To view the group’s ad, see the link below.
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