SolarCity Offering Rooftop Solar Power to DirecTV Customers

SolarCity Corp., the largest U.S. rooftop solar developer, wants to nestle its panels next to your DirecTV satellite dish.

Under a marketing agreement announced Wednesday, DirecTV technicians will promote rooftop power systems when visiting users’ homes in major cities, San Mateo, California-based SolarCity said on its website. DirecTV has more than 20 million U.S. customers.

SolarCity, which has more than 190,000 customers, is seeking to reduce its cost to land new accounts, which it said averaged $2,462 per customer last year. In 2013, it acquired a direct-marketing company to expand its sales force.

The solar company installs residential and commercial solar systems, typically at little to no upfront cost to customers who sign long-term contracts to buy the power. SolarCity has reported losses in all but two of the quarters since its initial public offering in December 2012, as it pours most of its revenue into building systems that will generate long-term revenue.

SolarCity has set a goal of reaching 1 million customers, or 6,000 megawatts installed, by July 4, 2018.

Copyright 2015 Bloomberg

Lead image: Sattelite dish. Credit: Shutterstock.

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