Solar Energy Message Amplified in New Jersey

The WATER Foundation was awarded a $100,000 contract from Direct Global Power, Inc (DGP) for radio education and marketing of their solar electric project in the state of New Jersey (called NJESCO). The goal of the project is to create a infrastructure of experts that can sell, install and service photovoltaic (PV) systems throughout New Jersey, starting in 2004. This project is the first of its kind in the USA, according to organizers.

Brainerd, Minnesota – February 16, 2004 [] Direct Global was one of 10 companies that received more $2.7 million in grants from the BPU/Office of Clean Energy REED Awards Program Renewable Energy and Economic Development) to develop renewable energy resources in New Jersey. Thanks to a bold move from Governor James E. McGreeve, New Jersey is one of the most solar-friendly states, through incentives for energy efficiency and renewable energy. “Under Governor McGreevey’s leadership, New Jersey is becoming the Green Power State and one of the countries solar industry leaders,” said Jeanne M. Fox, President of the New Jersey Board of Public Utilities. Starting in mid 2004, in conjunction with the New Jersey Board of Public Utilities, Madison Energy, RWE Schott Solar and Direct Global Power, The WATER Foundation will implement a series of radio efforts to help listeners learn about the excellent solar incentives for their buildings. At the core of the effort, the foundation will be syndicating its series of fun Energy Trivia radio tips to New Jersey radio stations, containing infomercial messages which educate and then direct listeners to websites where they can learn how affordable it is to put a Solar Electric rooftop on their buildings. “A viable sales, installation and maintenance infrastructure has been a missing link in the greater deployment of solar electric products,” said Jim Torpey. Torpey is the President and Project Manager of Madison Energy Consultants. “Everyone knows where to go to get their furnace fixed but almost no one can tell you where to go to buy a PV system. This program will fix that.” RWE Schott Solar is playing the integral part in providing the solar electric systems through this program, and are specifically targeting the Heating Ventilation and Air Conditioning HVAC market as a way to introduce solar to more homes and businesses in the state. “There are over three thousand HVAC companies in New Jersey alone and they’re prime candidates to be taking Schott’s extraordinary suite of prepackaged PV systems to market.” Rick Lewandowski, DGP’s president said.
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