Solar Energy Businesses Honored at UPEx

The Solar Electric Power Association (SEPA) announced the recipients of the 2003 Awards for Solar Business Achievement, which will be presented Thursday, October 9, at UPEx ’03: the Solar Electric Power Experience Conference and Technology Exhibition in Scottsdale, Arizona. Four companies will be recognized for outstanding achievement in three different categories: public awareness and industry leadership; development of a solar community; and development of a sustainable business plan and a fifth will receive special recognition.

Washington, D.C. – October 7, 2003 [] In the category of public awareness and industry leadership, the winner was Roseville Electric (California). Roseville Electric completed a solar awareness campaign in June 2003 that provided ongoing educational services, public awareness, and leadership regarding a solar array constructed on a new fire station’s roof as well as the benefits of solar photovoltaics (PV) to both city employees and the general public. Roseville had the goal of increasing the public desire to utilize solar technology and ensure public understanding of the proper utilization of public benefits funds. Roseville Electric used a broad variety of communications and outreach tools to reach their goal. Not only did they successfully complete the building project, but also successfully reached out to the community and raised the level of awareness and knowledge about PV and the role it can play In the category of development of a solar community there were two award winners: Los Angeles Department of Water and Power (California), and San Francisco Public Utilities Commission (California). “Green L.A.”, a program of the Los Angeles Department of Water and Power (LADWP), has played a large part in the development of L.A. as a leading solar community. In addition to encouraging the use of renewable energy in general through the green power program, Green L.A.’s solar power program promotes the use of solar electricity by making it more affordable and accessible for its customers, both residential and commercial. The goal of the program is to have 100,000 solar rooftops by 2010. The solar program facilitates the use of PV by providing information on installers, incentives, and available systems, as well as working directly with its large customers to assist them. California has long been known for its leadership role on environmental issues. The Los Angeles Department of Water and Power has worked hard to do the same and has created an invaluable resource for its customers and community through the Green L.A. program The San Francisco Public Utilities Commission (PUC) has taken the initiative to begin implementing projects under the solar bond approved by the citizens of San Francisco in November 2001. Planning for the first solar electric system sponsored by Proposition B began in November 2002. In a ceremony that included commissioners from the PUC and singer Bonnie Raitt, San Francisco Mayor Willie L. Brown, Jr. announced that 675 kW of solar panels would be installed on the Moscone Center, a prominent meeting and exhibition facility. The solar project at the Moscone Center is a focal point of the PUC’s efforts to create a solar community in San Francisco. It will be a highly visible demonstration of the community’s commitment to solar power. The Public Utility Commission is an integral part of building the solar community in San Francisco. Finally, in the category of developing a sustainable solar business, the winner is PowerLight Corporation. PowerLight has deployed a wide range of marketing communications strategies to generate sufficient public awareness of the economic and environmental benefits of grid-connected solar power. PowerLight’s unique customer marketing and publicity program successfully showcases companies, government agencies, and other organizations that have demonstrated vision, leadership and innovation by deploying PowerLight solar electric products and services. This aggressive marketing and communications approach is just one of the reasons that PowerLight has been successful in the solar electric industry. Through creating a high profile for their customers, PowerLight creates additional value for their products, and a stronger solar marketplace. In addition to the categories mentioned above, Salt River Project (SRP), Arizona, will be recognized on their centennial anniversary this year. SRP’s dedication to renewable energy has made it a leader in the solar community and SEPA would like to honor their 100 years of service to the people of Arizona. An award of Individual Achievement will be presented to Jim Torpey, of Madison Energy Consultants, for his service to SEPA and the Association’s board of directors. All of the 2003 recipients are outstanding examples of how solar electric power can be, and has been, integrated into the community and the energy business. Based in Washington, D.C., SEPA works with energy service providers and PV industry leaders to help make solar electric power a mainstream element of energy service business strategies. SEPA helps to establish standards for photovoltaic systems and their interconnection to the utility grid, hosts cross-industry workshops, and manages educational and outreach campaigns. The association serves as a full-service clearinghouse for information on solar electricity. SEPA’s membership includes 130 energy service providers; utilities; utility associations; photovoltaic module and component manufacturers; PV installers, integrators, and distributors; government agencies; research organizations; and educational institutions from eight countries. SEPA was formerly known as the Utility PhotoVoltaic Group.
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