SMA Solar Technology will open a new unit in Mexico by the end of 2017. The facility will support sales and service efforts in the country and establish a local SMA presence that will better serve the company’s customers there, providing greater access to SMA expertise and resources.
“The domestic Mexican market is just beginning to realize its potential,” said John Susa, executive vice president of sales for the Americas and Asia Pacific regions. “With a local office operating, SMA can provide better sales and service support to accounts in the region. The team in Mexico will help drive business across all segments including residential, commercial and utility.”
The Americas region has become increasingly important for the company in the past few years. SMA created its Authorized Distributor network to support channel customers in Mexico last year. In May, Mexico’s largest solar plant, Aura Solar I, announced that it was using SMA inverters for a portion of the project. SMA also initiated a reinvestment in the U.S. market with a significant expansion across all business areas earlier in the year.
Global market diversification has been a hallmark of SMA’s business strategy. With local centers in all key solar regions around the world, SMA has strengthened its ability to capitalize on the unpredictable nature of the solar industry over its competitors.