Sharp Solar Plans California Advertising Blitz

Sharp Solar plans to launch an advertising campaign to generate interest in solar energy in California. Beginning this month, the ads will target homeowners who are seeking ways to reduce energy consumption while supporting clean air and renewable energies.

Memphis, Tennessee – March 10, 2004 [] Appearing in San Francisco, San Diego, San Jose, Sacramento and Santa Ana through June, the campaign will feature a series of ads designed to educate consumers on solar energy basics; convey the financial benefits of solar energy; and build awareness of Sharp’s history of leadership and innovation. The campaign invites consumers to call for a solar evaluation and consultation with a Sharp-certified dealer. Sharp’s solar ads will appear in Orange County Register, San Francisco Chronicle, San Diego Union-Tribune, Sacramento Bee and San Jose Mercury News, as well as Parade, California Home & Design Magazine, San Diego Magazine and San Jose Magazine. “As the world’s leading producer of solar modules, Sharp is committed to making solar an increasingly viable energy alternative for more homeowners,” said Ron Kenedi, General Manager of Sharp Electronics’ Solar Systems Division. “By offering compelling details of how homeowners and their families can preserve the environment and reduce energy consumption, Sharp’s new advertising campaign puts the spotlight on solar as an enlightened energy choice.” In 2002, Sharp accounted for 22 percent of the total global demand of 560 MW of solar energy, thereby holding the world’s leading position for the third consecutive year. For 45 years, Sharp’s photovoltaic (PV) research and development has led to numerous innovations in the industry, including the introduction of triangular solar modules and a Sharp-manufactured and branded UL approved inverter. Sharp solar electric systems are featured in more than 100,000 installations worldwide. Notable projects in the U.S. include a one-megawatt PV system at Butte County Center in Oroville, California (with Sun Power and Geothermal Energy, Inc.), which will make it one of the top 10 largest solar energy systems in the country.
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