October 1, 2003 [SolarAccess.com] Solar thermal power generation company Solel Solar Systems, has opened a fully owned subsidiary in Las Vegas, Nevada to promote their solar trough technology to the Southwest U.S. market. Solel’s solar trough technology was acquired from the Luz group that built nine solar plants in the Mohave Desert, in Southern California between 1984 and 1991. These plants have been operating successfully for 17 years, providing over 350 MW of power or 7.5 billion kWh of electricity to half a million residents in the region. This solar energy displaces the need for almost 2 million barrels of oil per year. These plants produce the lowest cost solar power available, said the company. Close to $100 million has been invested in this technology. In the last few years, the company said they have increased the efficiency of the solar field by close to 30 percent, on a yearly average, which has reduced the cost of building solar plants.