November 13, 2003 [SolarAccess.com] BP Solar is going to provide solar technology to the developing world at cost for two years. The company’s Executive Vice President and CEO Ralph Alexander announced that developing countries will be able to buy solar technologies at cost price for the next two years from BP Gas, Power and Renewables. The initiative was revealed at the launch of the UK Government’s Renewable Energy and Energy Efficiency Programme (REEEP). Alexander said, “We are prepared to work with REEEP to simplify the process of linking industry activity to reach the people who need to benefit from that industry. BP will provide, at cost, the technology, the installation and maintenance of solar products. There is an enormous demand for solar energy in the developing world, but governments simply can’t afford the costs.” Alexander would not commit to BP’s promise past the two years stating “After that time we will have to review how well the initiative is going. We need to ensure REEEP is working and continuing to make headway, and then we will reassess our commitment. Industry insider Scott Sklar of the Washington-based Stella Group said the move wasn’t entirely based on altruism and more likely a response to Japanese companies who have been gaining market share by doing the exact same thing.