Several former senior executives of Enron have launched a new company that will be involved in solar PV, wind and green energy.PHILADELPHIA, Pennsylvania, US, 2002-01-25 [SolarAccess.com] Celeren Corp will provide independent power generation and risk management energy services for smaller companies that have significant business growth opportunity, but which often are overlooked by large energy conglomerates, according to officials. The potential for small private power generation plants will help stabilize energy costs. “Smaller, strategically located generating plants at or near customer facilities provide full customer control of electricity production,” it explains. Distributed generation technology eliminates costly transportation and distribution charges, while power quality and degradation issues are avoided. “The advent of newer technologies, such as micro-generation, photovoltaics and wind source, as well as advanced applications of traditional reciprocating engine and turbine-driven generators, puts Celeren at the forefront as distributed generation rapidly gains popularity,” it notes. “Sensitivity to the environment and a growing demand for alternative, less polluting sources of energy has placed a high priority on the application of green power generating sources,” it continues. “Wind power, hydroelectric, biomass and other alternative types of generating sources are currently being researched. Celeren’s business plan includes a substantial emphasis on these important technologies.” High technology makes sources of “clean, reliable and uninterruptible power” increasingly important for data centres, internet service providers and defence facilities, and Celeren says it “has a solution for any application where clean power is essential.” Other services offered by the firm are risk-managed energy products and services to small office and multi-unit residential buildings, and fee-based development and construction of independent power generation facilities. It explains that such arrangements can take advantage of asset development, acquisition and arbitrage opportunities presented by deregulation and earn a higher rate of return on risk-managed energy products. The officials concede that their development of an energy outsource business for Enron Energy Services “excluded a large and imminently available market in small and medium-sized facilities,” and explain that Celeren was formed to exploit that opportunity. Most large energy companies maintain too much infrastructure and perform too many disparate activities to service the basic needs of smaller customers, which offer “greater margin potential” because they do not retain onsite building engineers or energy managers to develop in-house efficiency programs. Electricity conservation in the commercial buildings sector in the United States represent an unrealized US$9 billion in total annual market potential, they estimate, with 44,000 smaller commercial power customers requiring renovation or construction projects worth $1,020 billion.