Choosing between environmentally responsible business practices and economic viability are no longer mutually exclusive choices according to many experts who will come together at the Business of the Environment Conference at ENVIRO 2002 from April 7 -12 here.MELBOURNE, Australia 2002-03-19 [SolarAccess.com] Choosing between environmentally responsible business practices and economic viability are no longer mutually exclusive choices according to many experts who will come together at the Business of the Environment Conference at ENVIRO 2002 from April 7 -12 here. The environmental industry provides solutions that allow companies and countries to increase their wealth by good environmental management. The conference’s opening international keynote speaker is Paul Hawken, an environmentalist, entrepreneur and author of the best selling books, “The Ecology of Commerce” and “Natural Capitalism.” Hawken advises captains of industry and heads of state around the world. His books have been published in more than 50 countries and 27 languages and demonstrate the business opportunities from corporate reform of ecological practices. “ENVIRO 2002’s four conferences and trade show will attract over 5,000 people from more than 30 countries. It is shaping up to be one of the most important conventions on sustainability to be held in the Southern Hemisphere,” said Chair, Fiona Wain, who is also Chief Executive Officer of Environment Business Australia. Speakers will discuss how business and governments can reap financial, social and environmental rewards by pursuing excellence in their environmental practices. Dr. Bill Rees, the proponent of the ‘ecological footprint’ concept will also address the conference. The concept holds that every building, human activity and part of society has its own impact on the environment and that this in turn has economic ramifications. Other speakers are: -Dr Jay Hair, Secretary General of the International Council on Mining and Minerals, discussing the Global Mining Initiative. -Tim O’Brien, Vice-President, Ford Motor Company, on sustainability from a manufacturer’s perspective. -Greg Bourne, Regional President, BP discussing business and a sustainable world. -Shaun Mays, Managing Director, Westpac Financial Services: Can the finance sector drive sustainability? -Gavin Murray, Director of the Environment and Social Development Department of the World Bank’s International Finance Corporation: Developing Nations and Developing Markets. -Dr. Robin Batterham, Chief Scientist of Australia: Will science and technology deliver sustainability in time? -David Gottfried, founder and CEO of WorldBuild: Lifecycle value and financing the industrial revolution (with a focus on the built environment, construction and development) For ENVIRO 2002, EBA has joined with four other environment industry associations to stage conferences on business of the environment, water, waste and odor under the common theme of sustainability. Alongside will be the biggest environment industry trade show Australia has ever seen, bringing together the solutions – the technologies, infrastructure, goods and services to overcome the challenges of human impact on the environment. Principal sponsors are the Victorian Government, Environment Australia, Collex and Vivendi Water. Business of the Environment Conference sponsors are the City of Melbourne, URS, Ecowise Environmental, Global Sustainability at RMIT University, Waste Service NSW, Australian Business Ltd, Ethical Investor Magazine and the Sustainable Energy Development Authority.