California Retailer’s Energy Deal With TruePricing

The California Retailer’s Association (CRA) has entered into an agreement with TruePricing, Inc. to be the association’s endorsed energy services provider to its members. CRA members represent over 10 percent of California’s total electricity consumption.

Sacramento, California – July 29, 2002 [] TruePricing is a recognized leader in the field of power technologies and will be providing the Association’s members with a broad range of integrated energy and technology services, including real-time metering and energy use monitoring, active energy conservation systems, and localized generation, including high-tech turbines and solar electric systems. TruePricing also manages the CalMeter program, which brings advanced meters and web-enabled conservation tools to small businesses. “We are working hard to empower business owners everywhere to take greater control over their consumption and use of electricity,” said Lisa Bicker, Chief Executive Officer of TruePricing. “We are pleased to have the opportunity to serve the California Retailers Association and its members.” Bicker noted that new state-sponsored low-cost financing programs enable TruePricing to provide customers energy management solutions, such as real-time meters and web-enabled conservation at lower costs, which is particularly appealing to small businesses. “TruePricing provides our members with low-cost technologies and services that help us manage high utility rates by lowering our usage and by displacing utility-bought power with electricity that can be generated locally,” said Bill Dombrowski, President of the California Retailers Association. Mike Burke of True Pricing noted that changes in the state’s wholesale and retail electricity markets have left most of California’s businesses saddled with high utility rates for many years to come. “Our metering and conservation systems can reduce total electricity costs in some businesses by as much as 25 percent,” said Burke. “If a business adds a packaged generating system, they can create even greater savings, while assisting the State in its efforts to move its generating capacity toward more reliable, environmentally-friendly technologies.”
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