A Look Inside First Wind’s Control Center

To most people, the operation of a wind farm is a complete mystery – even as more wind turbines pop up in our communities around the United States. This allows wind opponents to make the claims that wind energy “doesn’t work.”

Now, First Wind (full disclosure – a client of mine) is pulling back the curtain with a new video that demonstrates that wind farms are in fact producing real power. What’s more, there’s a very sophisticated flow of data and analysis that goes into making wind energy production efficient, with centralized monitoring and troubleshooting.

What I find most interesting about wind project operations is the technology that goes into the process. When people talk about making America more competitive economically through leadership in clean energy, it’s this technology that’s really the backbone of the argument. The new technology being developed to wean ourselves off fossil fuels may ultimately be put to use in other sectors of the economy, helping make a stronger economic foundation for the country, and spurring additional innovation.

[bc_video account_id=”” player_id=”” video_id=””]

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Ted Page is a founder of Captains of Industry®, a branding and digital marketing agency specializing in the energy sector. Ted has over 25 years of experience guiding the creation of brands and content marketing campaigns for clients ranging from First Wind to BlueWave Solar and Greentown Labs. Ted is the author of the top-ranked eBook, “Branding and Marketing for Renewable Energy Companies.” In addition, Ted wrote the “Climate Declaration” for CERES, which was signed by over 1,700 corporations including Nike, Levis, Apple, Starbucks, Microsoft and GM. Ted wrote the script for “The Institute for Backup Trauma,” starring John Cleese, featured by the Content Marketing Institute as the first successful viral B2B campaign.

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