Burlington, MA, Oct. 18, 2005 — In an energy marketing initiative believed to be the first of its kind in the nation, commercial, industrial and government energy users can now “name their own price” for electricity in the Massachusetts Electric Company service area, which includes 1.2 million customers and 168 Massachusetts communities. The marketing program was launched in early October by ConEdison Solutions
Under the new program, qualifying Massachusetts Electric Company customers are offered a cost-free membership in the “ConEdison Solutions PriceFinder Club” that allows them to establish “a personalized target price for electricity.” Participants also receive a weekly price update that they can compare to their Massachusetts Electric Company rate. ConEdison Solutions notifies members when it is able to “meet or beat” the customer’s target price. If a customer chooses to purchase energy from ConEdison Solutions, the user can sign a fixed- or variable-rate agreement over a set time period. As an added incentive, users switching to ConEdison Solutions receive an energy market trends newsletter.
