Podcast: How consumers view EnergyStar brand part 1

Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach– “Gold” and “Silver” labels.

To listen to the podcast, click here.

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Lisa Cohn has worked as a writer for more than 20 years, focusing on energy and environment.She has received ten writing awards, from the Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, Parenting Publications of America and other associations.Her stories about energy and environment have appeared in Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, Electrical World, Business Week, the Portland Tribune, The Oregonian, Renewable Energy World, EnergyBiz, Windpower Monthly and other publications.

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