Telling the Renewable Energy Story

A few weeks ago I was talking with Kevin Surace, CEO of Serious Materials—a green construction products company based in California—about windows and R-Value. Windows are notoriously inefficient, allowing expensively heated and cooled air inside a building to escape with impunity. But specially designed windows with a high R-Value can help. The higher a window’s R-Value, the better it keeps in heat on cold days and cool air on hot days, saving the building’s owner a small fortune in heating and cooling costs.

But when it comes to single-family homes, Surace said, most homeowner are clueless, opting for low-end, relatively inefficient double pane windows, even though paying a little more for better insulated windows saves a lot of money in the long run. When I asked why homeowners aren’t hipper to the value of R-Value, his answer surprised me. “Because they haven’t heard our story,” he said. “There are hundreds of companies selling energy efficient windows, each with its own sales pitch, and it can be hard to break through the clutter.”

You can read the full post here, on the Matter Network.

 

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I'm a writer based in Bloomington, IN. I'm currently writing a book about renewable energy, titled "Renewable: A Reporter's Quest to Make Sense of the Coming Revolution in Alternative Energy," for St. Martin's Press.

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