Moo – I must be Cattle

We get a lot of posts and discussion on marketing renewable energy companies on the blog here at, the most recent one on why branding may or may not be working for some of the leaders in this industry. And, well, it’s Friday, so I may be getting a little silly here before I take off for my son’s little league game and the weekend.

Regardless, I will forever remember the brand associated with this ad campaign by Toyota. Not only that, but I think it’s so funny, that I may eventually change my mind on mini vans. Uh, probably not, but you get my drift.

Check it out:

[bc_video account_id=”” player_id=”” video_id=””]

So, say what you will about branding, maybe renewable energy companies have just not found the right way to do it. I say it’s time to step it up  for this industry and make marketing messages more memorable and fun. 

If you think you have seen some good brand marketing by a RE company, please feel free to share them here.

Oh, and if you want to see more great videos for the Sienna, go on over to Toyota’s YouTube channel.


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Oliver Strube is a Partner & Founder at Abel Twitchell, a creative agency focused on authentic digital marketing for good people & brands committed to local community, social responsibility & global sustainability. Prior to launching Abel Twitchell, Oliver was co-founder of where he served as Publisher until early 2011.

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