If you are an avid internet user, you will concur that these are exciting times. Whether you own a website or a blog, there are myriad web design concepts to choose from. Green web design is now the in thing, and if you are not capitalizing on the same, then you are losing out on immense opportunities in your branding and marketing campaigns.
Green Web Design and the Environment
As a keen observer, you have definitely noted the increased attention on environment conservation today. Every global forum is harping on the need to conserve natural resource through sustainable practices.
Green web design is all about reducing your carbon imprint while at the same time ensuring there is minimal wastage of natural resources. It is crucial to appreciate the role of web design vis-à-vis natural resources, because the link is not very obvious when you look at it on the surface.
Now consider the fact that during web design, experts in this area use energy, and the end product they make for you also exploits the same natural resource. Energy use in most cases leads to exploitation of natural resources that power the technology behind production of every kilowatt of energy you use.
By applying green web design, there is enhanced energy efficiency which translates to less degradation of the environment in order to power your website. BigDropInc.com,which has been in web design service for years, uses eco-friendly web design techniques including:
- Ecofriendly colors: You will be surprised to note that some color palettes, including blue and green, enable you to save on energy consumption. This ensures less exploitation of natural resources.
- Improved web performance: When tools such as registry cleaners are incorporated in your web design, you will enjoy a better performing website, which means every task you have will be completed quickly hence saving on energy. PHP web loading ensures easier navigation and loading times and this again saves on time and energy used.
- Front-end optimization: When your web designer deploys advanced technology in web design the end product is a better website. For instance you can reduce file requests and compress file downloads, among other functionalities.
A cursory glance at websites that have successfully deployed green as a versatile design color highlights its latent potential. From Mailchip, Go Glamping, Green Ideas, Envato and Greenluv, among others, there is no denying that these designs are all about better natural use of resources.
Whatever your niche market, you can effectively connect with your target audience by subtly using green web design to propagate sustainable living. If you are bold enough, this is a project that will let your creative juices flow freely, and while you’re at it, you will save a lot of money.