Xantrex Opens Sales Office in China

Canada’s solar inverter company Xantrex Technology announced an expansion of its sales operations in the Chinese market with the opening of an office in Beijing, China. The new office is part of Xantrex’s strategy to establish a strong local presence in major markets and to increase international business for the company’s power electronics products in the distributed, mobile, and programmable power market segments.

“China has the greatest energy needs in the world today,” said Ray Piontek, Area Director for the Asia Pacific Region, who will oversee the new office. “Xantrex will provide a breadth and depth of inverter products to help satisfy China’s staggering needs for energy, while capturing a position of respect for providing value and technology leadership.” Xantrex already manufactures many of its products in China and has also established positive ongoing relationships in the region. The company has signed up dealers such as Beijing Corona and JK Energy, both of which are associated with government entities. By conducting product assembly and creating a dealer network in China, Xantrex is better able to leverage its outsourced manufacturing. In March the Chinese government passed the new Renewable Energy Law – one of the largest state-sponsored commitments toward renewable energy that includes hydroelectricity, wind power, solar energy, geothermal energy and marine energy. The national renewable energy requirement is expected to boost the country’s total renewable energy consumption to ten percent by the year 2020 from three percent in 2003, which Xantrex believes will create significant opportunities for its solar and wind energy products. Rapid economic development throughout China has resulted in a significant increase in energy consumption, leading to a rise in harmful emissions and power shortages. The Renewable Energy Law is designed to help protect the environment, prevent energy shortages, and reduce dependence on imported energy.
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