Renewable Energy 2.0: The Value of Online Marketing

The internet is a ubiquitous part of our culture. In the last decade, we’ve gotten comfortable doing almost everything online, from trading stocks to sharing every detail of our personal lives. So why then are many renewable energy companies – some of the most technologically savvy companies in the world – uncomfortable with marketing on the web?

Not all companies are created equal. Surely, there are a wide range of progressive renewable energy businesses engaging the online space. But branding online is about much more than simple ad campaigns: It’s about creating deeper interactions with your customers.

In this podcast, we’ll look at a few different ways to create meaningful communication on the web. We’ll start off by speaking to Publisher Oliver Strube about our Total Access Program, which gives companies access to our wide-reaching audience of renewable energy professionals.

Denis Dubois, editor of Energy Priorities Magazine and the Energy Priorities Podcast, shares his thoughts on why companies should create a plan when thinking about facebooking, linking-in, and tweeting. Blogger Solar Fred talks about why solar companies need to find new ways to interact with customers in order to increase their customer base and grow the industry. Founder Deep Patel describes how he creates business by blogging and speaking with customers on business and social networking sites.

Finally, Balu Balagopal, a senior partner with the Boston Consulting Group, talks about how major corporations are marketing their sustainability efforts generally. He’ll also talk about the external and internal barriers that prevent companies from undertaking broad sustainability initiatives.

Thanks again to all our dedicated listeners for another great year. We’ve seen excellent growth in 2009, and we’re looking forward to providing even more comprehensive coverage of the renewable energy industry in the coming year!

Inside Renewable Energy is a weekly audio news program featuring stories and interviews on all the latest developments in the renewable energy industries.

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I am a reporter with, a blog published by the Center for American Progress. I am former editor and producer for, where I contributed stories and hosted the Inside Renewable Energy Podcast. Keep in touch through twitter! My profile name is: Stphn_Lacey

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