Exemplyfying a growing trend toward more conscious energy choices, Massachusetts Electric Company unveiled GreenUp, a new program that offers residential and small business customers the opportunity to support such renewable energy sources as wind, solar, biomass and small hydro.Northborough, Massachusetts – September 17, 2003 [SolarAccess.com] GreenUp, which has been approved by the Massachusetts Department of Telecommunications and Energy, is a collaborative effort among Massachusetts Electric, renewable energy firms, state government agencies and environmental groups. Under the new program, an eligible Massachusetts Electric customer can select a renewable energy product from one of four firms: CET & Conservation Services Group, Community Energy, Mass. Energy Consumers Alliance, and Sterling Planet. “GreenUp provides Massachusetts Electric consumers the opportunity to make a choice that is good for the environment by choosing renewable and cleaner energy sources, which will make a big difference in our air quality,” said Robert Varney, regional administrator of the U.S. EPA’s New England office. Customers participating in GreenUp pay for their renewable energy product based on their total electricity usage each month. The charge is in addition to their current monthly cost and will be added as a separate line item to their Massachusetts Electric bill. Massachusetts Electric will continue to deliver the electricity and provide customer service to those who sign up for GreenUp. GreenUp customers will remain on their current Standard Offer or Default Service power supply plan. Massachusetts Electric does not profit from providing GreenUp for customers. “The GreenUp program allows Massachusetts Electric customers the option of supporting alternative energy generation in a tangible way,” said Douglas Foy, chief of the Commonwealth’s Development Office. “In these times of rising fuel costs and political unrest abroad, the development of renewable, alternative fuel sources is critical to decreasing our reliance on fossil fuel while benefiting the environment. I hope that GreenUp is only the first of many programs statewide allowing customers to show their support for the development of clean, domestic, renewable energy.” GreenUp charges are based on the products and prices offered by the participating renewable energy firms. For a typical residential customer using 500 kilowatt-hours (kWh) of electricity per month, the average additional monthly cost, depending on the provider and product selected, could range between US$6.00 and $12.50. The process of enrolling in GreenUp is easy, said the providers. Customers select a participating renewable energy company and one of the products they offer. Then, customers contact the participating renewable energy provider’s website, or complete and mail a postage-paid enrollment card that will accompany September’s electric bill. “The Mass Electric GreenUp program is the first real opportunity for residential and small commercial consumers to help the environment by choosing to purchase clean, renewable energy,” said Conservation Services Group CEO Steve Cowell. “We look forward to working with CET to involve the community in transforming our energy future by choosing green power today. The GreenUp program enables us to expand our 20 year effort in Massachusetts to bring people the practical and affordable environmental solution of energy efficiency and renewable energy.” Brent Alderfer, president of Community Energy said that access to a customer base as large as Massachusetts Electric’s can help drive the development of additional renewable energy resources. “Customers can choose a new source of energy, like wind energy, from Community Energy and at the same time be assured that Massachusetts Electric will continue to provide the same reliability of service that consumers deserve,” Alderfer said. “With a cleaner environment for our children and a secure energy future on everyone’s mind, supporting renewable energy sources for a few dollars a month is an easy choice.” The Massachusetts Division of Energy Resources, the Conservation Law Foundation, and the Associated Industries of Massachusetts support GreenUp.