Green Car Journal Wins Prize, Starts Website

Green Car Journal, a new auto enthusiast publication that takes environmental performance into account, was honored with seven International Automotive Media Awards, including Silver for Best Magazine Design and Bronze for Best Single Issue. Launched in May 2003, the consumer magazine is a follow-on to the monthly Green Car Newsletter, which was awarded Gold for Best Newsletter by IAMA, began publication in January 1992. Both publications focus on hybrid, electric, and fuel cell vehicles; hydrogen, ethanol, natural gas, LPG, and low sulfur hydrocarbon fuels; and technologies such as electric and fuel cell power plants, advanced gasoline engines, and clean diesel.

San Luis Obispo, California – January 15, 2004 [] Coinciding with Detroit’s North American International Auto Show and the Greater Los Angeles Auto Show, the magazine’s second issue signals the publication’s increase to a quarterly frequency and the debut of a new subscription program. “Automobiles and the environment need not be mutually exclusive,” says Green Car Journal editor and publisher Ron Cogan, a former Motor Trend feature editor. “When armed with the right information, drivers can, and increasingly will, choose vehicles offering the function and features they desire that also happen to have a lesser environmental impact.” Among the features in the magazine’s Spring 2004 issue are stories on the hydrogen-powered Mazda RX-8 RE, a ranking of the Top 25 Green SUVs for 2004, and discussion of how hybrids are finally making an impact on Main Street USA. New car buyers are also provided guidance on the many gasoline partial zero emission vehicles available in showrooms today. In the upcoming issue, Green Car Journal has interviewed former Chrysler Chairman, Lee Iacocca, who warned that Detroit had better get going or it risks losing the hybrid vehicle market to Japan. In the interview, Iacocca also said that China is aiming to leapfrog ahead of America with hybrids and other clean cars. He criticized U.S. automakers for “betting the farm on fuel cell vehicles” even though the lack of a hydrogen infrastructure could stop them in their tracks. Green Car Journal magazine is also launching an online site concurrent with the release of its Spring 2004 issue.
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