GM Launches Ethanol Campaign

“Live Green Go Yellow” is the national campaign slogan from General Motors to build awareness among consumers, energy producers and policy makers for ethanol/gasoline-blended fuel (E85). More than 1.5 million GM vehicles on the market today already have E85 capability — and in 2006, GM will offer nine E85 FlexFuel models, bringing an additional 400,000 E85 FlexFuel vehicles into its fleet.

“With the ongoing concern over national energy policy, the need to have more renewable fuel choices such as ethanol blended fuels is a great energy option available today,” said Brent Dewar, GM vice president of marketing and advertising. “In the world of ethanol, yellow is the new green, since today its main source is from corn.” “We are trying to start a movement that will heighten the focus on the need to diversify our energy needs with ethanol. Beginning Feb. 8, our campaign will drive people to an E85 website,, that will help consumers to be better informed of the benefits of ethanol,” said Bob Kraut, director, GM Brand Marketing & Advertising Operations. “The website has many fun and engaging tools, such as the GM Cornulator that calculates the amount of petroleum saved with E85,” Kraut added. Founded in 1908, Detroit-based GM employs about 325,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries.
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