Comedy Central Cleans Up Its Act

New York, New York [RenewableEnergyAccess.com] Now that Pluto is gone as a back-up, COMEDY CENTRAL is poised to step up and Address the Mess. The network has launched a new pro-social campaign committed to showing viewers easy ways to reduce waste, improve their lives and help revive the planet, it was recently announced by Michele Ganeless, executive vice president and general manager for COMEDY CENTRAL, part of Viacom’s MTV Networks. The first phase of Address the Mess features a Public Service Announcement (PSA) campaign designed to introduce the initiative and prompt a call-to- action to visit AddressTheMess.com, an engaging, interactive and educational Web site that will inform visitors on a variety of environmental issues and provide links to partner sites such as the Natural Resources Defense Council, Earth 911 and GreenDimes that offer specific information about what people can do and how they can effect change by providing real, tactical ways to take action.

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