Ceres Launches Seed Brand for Bioenergy

Ceres, Inc. plans to market its bioenergy seeds and traits under the name Blade Energy Crops in the U.S. Company president and CEO Richard Hamilton unveiled the new brand at the BIO World Congress on Industrial Biotechnology in Chicago.

Supplies of Ceres’ first products to be sold under the Blade name are currently being multiplied for Spring 2009 sowing. These include switchgrass cultivars developed specifically for biofuels, as well as high-biomass types of sorghum.

“Supported by the latest technology in genomics-based breeding, trait development and compositional analysis, we are positioning Blade as a premium seed brand for biofuel and biopower feedstocks. For growers, that means high yields and greater yield stability. Downstream, it means easier processing, and ultimately, more energy per ton of biomass,” Hamilton said. “From both an economic and environmental perspective, if we are going to turn plant matter into fuel, we should use feedstocks that give us the maximum fuel yield per acre.”

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