Lauren Glickman has nearly a decade of clean energy and climate change advocacy and campaign experience, and a successful track record for implementing winning social media and online strategies.
Most recently, she worked at the American Wind Energy Association (AWEA) where she was responsible for the re-design, re-launch and management of AWEA’s social media program and online advocacy portal www.PowerofWind.com. Traffic to PowerofWind.com increased 40,000 percent in the first six months after re-launch, and Lauren’s work earned AWEA a spot in the top 10 social media savvy trade associations.
She also developed and implemented best practices for social and online engagement of AWEA industry members and advocates, taking engagement rates from below average to 4 times above industry standards. This growth in online engagement ran in-parallel to a successful list growth campaign that increased online subscribers ten-fold.??
Prior to AWEA, Lauren worked on clean energy issues and environmental campaigns across the United States. In 2011 she wrote and achieved passage of the Virginia Voluntary Solar Resource Development Fund Act of 2011 that promoted solar energy projects for homeowners and utilities in the state.