Joanna Gubman is a 2011-2012 recipient of the German Chancellor Fellowship for Prospective Leaders. She is spending her fellowship year at the German Solar Industry Association, BSW-Solar , exploring incentive and business model alternatives as the German market achieves grid parity. Previously, Gubman was a Managing Consultant in the Energy Efficiency group at Navigant Consulting. There she analyzed technologies and policies to improve energy efficiency, including analysis and implications of the CPUC Long Term Energy Efficiency Strategic Plan (net zero energy new buildings and widespread adoption of whole-house retrofits); identification & promotion of emerging technologies for utility energy efficiency incentive programs; and development of corporate sustainability initiatives. She also served as project manager for the California Sustainability Alliance. Gubman received her B.S. and M.S. degrees in Mechanical Engineering from Stanford University. You can find her online on LinkedIn , Twitter ( @JoannaGubman ), and xing , and via email at firstname.lastname@example.org . The views she expresses here and elsewhere are her own, and do not reflect those of the Alexander von Humboldt Foundation or the German Solar Industry Association (BSW-Solar).