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Search Engine Tracks International Renewable Energy Policies

Search Engine Tracks International Renewable Energy Policies

Financiers in Europe can now compare different government policies toward wind, biomass and small hydro project development using reegle, an online searchable database of preselected information on varying policy and legislation among European countries.
Silicon trip: Search engines seeking a renewable revolution

Silicon trip: Search engines seeking a renewable revolution

The IT industry is now wide awake to the world- changing potential of renewable energy. Elisa Wood investigates how several of the biggest names are working on greening energy usage for both themselves and their customers. Among the lead proponents of this new philosophy are Google and IBM.
Optimizing Your Website: Becoming Search Engine Ready

Optimizing Your Website: Becoming Search Engine Ready

There were 75,202 searches on Yahoo in February for "Energy"... 35,375 for Solar Energy; 22,604 for Alternative Energy; 12,346 for Wind Energy; 38,675 for Solar Power; 20,517 for Wind Power; and 21,176 for Austin Powers. How many times did your website come up as a result?
Putting the Web to Work for Your Renewable Energy Business

Putting the Web to Work for Your Renewable Energy Business

The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind and efficiency systems is changing our industry -- and the companies that serve it. Selling renewable energy systems is going to get tougher as competition, and the sophistication of the competition, increases. That's why a well designed website is a key to success in this rapidly expanding market.
Pay-Per-Click Advertising

Pay-Per-Click Advertising

If you were a New Jersey Solar Installer, how much would you pay to get someone in your state searching for "Home Solar System" to your website? Currently, the cost is between $1.00 and $1.50, charged to you only when the searcher clicks on your ad and arrives at your website. Exciting? It's called "Pay-Per-Click" and it can be a golden opportunity -- or a huge waste of money depending on how much you know.
Google Earth Day Logo

Google Earth Day Logo

And in case you missed it on Saturday, the popular search engine company Google continued its tradition of creating a custom logo to commemorate notable days on the Calendar. For Earth Day, the company took a decidedly technological approach. Logo at the following link.
Helping Yahoo! Go Carbon Neutral

Helping Yahoo! Go Carbon Neutral

Have a creative idea about how Yahoo! should go carbon neutral? Well, submit it to the Yahoo! Answers blog and perhaps your suggestion of setting up wind turbines at the company's various office locations in the U.S. will be selected by founders David Filo and Jerry Yang as they embark on the quest to make their multibillion-dollar search engine company 100% carbon neutral by the end of 2007.
Silicon Valley Starts to Turn Its Face to the Sun

Silicon Valley Starts to Turn Its Face to the Sun

[The New York Times] Can Silicon Valley become a world leader in cheap and ubiquitous solar panels for the masses? Given the valley’s tremendous success in recent years with such down-to-earth products as search engines and music players, tackling solar power might seem improbable. Yet some of the valley’s best brains are captivated by the challenge, and they hope to […]
Wind Energy Research Reaps Rewards

Wind Energy Research Reaps Rewards

It never crossed Larry Viterna's mind to type his own name into a search engine until late last year. An accomplished NASA engineer and manager with a Ph.D., he could expect to find plenty of entries. But when Viterna finally Googled himself, he could hardly believe the results: hundreds of references to an analytical model he developed in 1981 to predict the power generated by wind turbines during high winds.
Pay-per-View Advertising & Your Renewable Website

Pay-per-View Advertising & Your Renewable Website

A previous article, Pay-per-Click Advertising, discussed how a renewable energy company could put the web 'on commission,' paying only when your ad is clicked on. It's a popular model, but riddled with potential fraud and waste. For example, the Pay-per-Click ad shown below is going to be clicked by everyone interested in renewable energy (and who isn't these days?) and spend money attracting people to the site who are not potential customers.