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Pay-Per-Click Advertising

Pay-Per-Click Advertising

If you were a New Jersey Solar Installer, how much would you pay to get someone in your state searching for "Home Solar System" to your website? Currently, the cost is between $1.00 and $1.50, charged to you only when the searcher clicks on your ad and arrives at your website. Exciting? It's called "Pay-Per-Click" and it can be a golden opportunity -- or a huge waste of money depending on how much you know.
Optimizing Your Website: Becoming Search Engine Ready

Optimizing Your Website: Becoming Search Engine Ready

There were 75,202 searches on Yahoo in February for "Energy"... 35,375 for Solar Energy; 22,604 for Alternative Energy; 12,346 for Wind Energy; 38,675 for Solar Power; 20,517 for Wind Power; and 21,176 for Austin Powers. How many times did your website come up as a result?
Putting the Web to Work for Your Renewable Energy Business

Putting the Web to Work for Your Renewable Energy Business

The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind and efficiency systems is changing our industry -- and the companies that serve it. Selling renewable energy systems is going to get tougher as competition, and the sophistication of the competition, increases. That's why a well designed website is a key to success in this rapidly expanding market.
Second Hand Wind Energy

Second Hand Wind Energy

Germany’s wind energy sector is undergoing a generational change: Older facilities are being replaced, leading to a second hand market for decommissioned turbines. Some industry experts are critical of the plan. Repowering is the current keyword for Germany’s wind energy sector. Ideal locations for new wind parks have become rare and that’s why many companies are concentrating on modernizing already […]
Tracking and Analyzing Energy Legislation Across the US

Tracking and Analyzing Energy Legislation Across the US

A new online database created by Colorado State University's (CSU) Center for the New Energy Economy (CNEE) aims to serve anyone interested in clean energy legislation in any state in the U.S., or even those who are crafting policy themselves.
PG&E Offers $300,000 in Grants for Solar Habitat Program

PG&E Offers $300,000 in Grants for Solar Habitat Program

The Solar Habitat Program provides money-saving solar technology and energy efficiency resources to support low-income families in traditionally hard-to-reach communities in California. It was inspired by PG&E's innovative and highly successful Solar Schools Program.
US Geothermal Industry Gets Huge Resource “Datapalooza” Boost

US Geothermal Industry Gets Huge Resource “Datapalooza” Boost

In order to move the nearly stagnant U.S. geothermal market along, the industry needs help identifying viable resources. The Department of Energy (DOE) has been hard at work developing a tool that will help this process, and recently announced the official launch of its National Geothermal Data System (NGDS).
State Offers Rebates on Hybrid Vehicle Purchases

State Offers Rebates on Hybrid Vehicle Purchases

State-based clean energy incentives are often seen in the form of rebates for solar energy systems. But the state of Pennsylvania is looking at rebates for hybrid vehicles purchases as a way to encourage people to buy green.
Wisconsin Pledges $1M to Renewable Energy, Fuels & Products

Wisconsin Pledges $1M to Renewable Energy, Fuels & Products

Governor Jim Doyle launched the state's first-ever grant program to help develop Wisconsin's bio-based economy. In his 2005 state budget, he committed $1 million to help businesses and individuals develop ways to use plant and animal resources for renewable energy, fuels, or products.
Free Wind Turbines Part of Pennsylvania Push for Wind

Free Wind Turbines Part of Pennsylvania Push for Wind

The Pennsylvania Energy Development Authority is looking for a few good municipalities, public authorities and school districts to generate a buzz about alternative energy.