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Creativity is the key to transformation. But creativity doesn't occur in a vacuum. Instead, creativity works best when people can pool their collective intellect and collaborate on game-changing ideas.
For the past three years, I've been fortunate enough to attend the Clinton Global Initiative annual meeting in New York. At this year's event in September, CGI altered its traditional format of organizing the conference along the lines of "What" areas most need to be addressed in the world – energy/climate change, global health, poverty alleviation and education – to focus on the "How" of innovation, infrastructure, human capital and financing. All are critical to success in meeting the world's challenges, but in the energy/climate change sector, none is more imperative than innovation.
The Cambridge, Massachusetts headquarters for Joule Biotechnologies are very discreet. The only thing marking the office from every other pale brick building on Rogers Street is a large "83" printed on a tinted glass door – hardly the type of labeling one might expect from a company claiming to have the answer to cheap, abundant, renewable fuels that don't require fresh water or farmland to grow.
What happens when utility companies lose ground as their customers cut consumption and seek innovative technologies like rooftop solar? New business ventures to capture customer interest? Other new technologies?